The European Article Number (EAN) is a barcode standard, a 12- or 13-digit product identification code. Each EAN uniquely identifies the product, manufacturer, and its attributes; typically, the EAN is printed on a product label or packaging as a bar code

To work with retailers in Europe you will need to have EAN codes. 

There are many options to buy EAN codes, here is a few options for you to buy them from: 

https://instant-upc.com/?gclid=EAIaIQobChMIuqLcnMSC3AIVg_dRCh1fTAXsEAAYAiAAEgJ0E_D_BwE

https://www.barcodesmania.de/

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